Tips for a Successful Show
In an effort to provide you with the most beneficial show experience possible, I2SL would like to offer these simple steps to encourage people to stop by your booth. We look forward to seeing you on the exhibit hall floor.
1. Create an outstanding visual display
Make your booth eye popping, something that will draw people to come talk to you. Professional displays of your products and services will catch people's attention and encourage them to visit your booth.
2. Bring the real thing
Have actual examples of your products at the show. It's best to be able to support your words with the real thing and let your work speak for itself.
3. Share knowledge
Besides the product itself, your knowledge and experience is the key to keeping people interested. Be sure to highlight the things that may not come across in your materials. Incorporate facts and data and keep attendees engaged with all of the hands-on expertise you can offer.
4. Make it interactive
Provide hands-on activities and displays. Besides your booth setup, consider games, quizzes, or demonstrations in which the attendee can participate.
5. Bring freebies
Freebies are a great way to get your logo on something that the attendee can use every day. Pencils, pens, magnets, notepads—these are all useful things that can serve as a reminder of that great fume hood display or exhaust system they saw at the Labs21 Conference. You can also consider a raffle prize for people who visit your booth.
6. Offer edible treats
Bring candies or other small treats* you'd love to munch on yourself, and you're guaranteed to get people stopping by.
* Please note: Any edible treats you offer at your booth must be in a sealed package and be no larger than sample size: one ounce for food, three ounces for liquid (non-alcoholic).
7. Become a sponsor
Giveaways and games are good, but if you take that extra step and sponsor a portion of the event, your company logo and information will be even more visible to conference attendees. From highlighting your company in the program to giveaways with your logo on them, I2SL has a number of sponsorship opportunities available that will greatly increase your company's recognition throughout the event. To become a sponsor, contact I2SL or visit the sponsorship Web page.
8. Invite visitors to your booth
Use the 10 complimentary Technology and Services Fair tickets that come with your booth registration to bring the people you want to your booth. All tickets will be mailed to your logistical contact so you can distribute them to your contacts, clients, and customers prior to the conference. To bring even more traffic straight to your booth, purchase additional tickets by contacting I2SL.